Rúna Magnúsdóttir: How to Break Free From Socially Conditioned Boxes

Rúna is the author of the book and programs; Branding Your X-Factor and co-author of the book; The Story of Boxes, the Good, the Bad & the Ugly. She is a creative and fast forward-thinking lifetime entrepreneur from Iceland.

In 2009, Rúna played a leading role in Iceland’s National Assembly where the nation’s leaders collectively worked together to reinvigorate the country following their economic crash. The group tapped into the values and future vision of the island nation and transformed Iceland’s economy by branding their uniqueness, or their X-factor, as Rúna calls it. Seeing first-hand the immediate benefit and long-term results of a whole nation working collectively to discover who they authentically are, the outcome of this single assembly became one of the cornerstones of her successful personal branding process.

Following a speaking engagement at the Impact Leadership Global Summit 2018 at the United Nations HQ in New York became the cornerstone of co- creating the No More Boxes Movement the Antidote to Divison & Black & White thinking, along with her business partner & co-author Nicholas Haines. Known for her humour and a keen sense of business insight, Rúna is known for helping leaders, change-makers and the new ara politicians explore, challenge and break free from their socially conditioned boxes. Branding their ‘X-Factor’ – the assets which make them unique, enabling them to become better, bolder and brighter as the leading light in their industry